innisfree
brand voice: product education focused, friendly, community engaging.
Citi Bike
brand voice: informational regarding product offerings to new and existing brand users.
iloveplum
brand voice: witty, spontaneous, and a side of sarcasm to appeal to an audience of millennial moms.
Train With Danny [@trainwithdanny]
brand voice: personal, informative, sarcastic. written in the voice of the celebrity personal trainer.
